The “Price Waterfall” concept, as used in CPG, allows manufacturers to track the revenue reductions thru product distribution. It is not a new concept, but up to now, has been difficult --- if not impossible --- to accomplish in foodservice, due to the lack of visibility and control over product travel throughout the supply chain.
The Answers Systems BLOG recently posted a detailed look at this process, demonstrating how technology now manufacturers to identify their actual “street price” to operators. Check out this link for this analysis: http://blog.answerssystems.com/2008/04/price-waterfall-analytics-in.html
One our first FORUM WEBINARS will further examine this concept, and the process necessary to achieve this metric in your TPM solution.