Over fifteen years ago an article was published in Harvard Business Review that has since become a classic. “Staple Yourself to an Order” examined the importance of thoroughly understanding your internal Order Management Cycle (OMC). The goal: improved customer service and lowering costs by removing redundant or inefficient steps.
The same concept holds true for Trade Promotion Management systems and processes. They are often so complex --- involving so many “moving parts” --- that a thorough understanding of the entire process is required to assure its ongoing accuracy and efficiency.
It is in that spirit that the Foodservice University FORUM resumes its webinar series with “Staple Yourself to a Claim” on May 30th at 2PM EDT. (Register @ the FSU home page. Click the logo in the upper left of this page to go there.)
You will be literally “stapled” to a claim as it travels thru a typical foodservice processing system. We will point out the barriers as well as examine the TPM best practices that can address those challenges.
Join us for this important perspective on current TPM process and practice. Those attending will also be sent a copy of the original “Staple yourself…” HBR article that started it all at the end of the session.