I heard a piece on BBC News yesterday that the British Prime Minister will be posting statements and soliciting feedback on You Tube.
Interesting.
That got me thinking of the possibilities of using You Tube as a general communication tool with internal and external trading partners. And low and behold, there was an HBR feed this morning on the Leadership Lessons of You Tube! (Link embedded at the end of this post).
Great minds...
It is interesting that politicians are beginning to discover new “channels” to reach out to connect with constituents. No surprise, really, since most campaigns have hired very young webmasters who bring “digital” ideas to “analog” campaigns.
How about you? Does your company use the web to its fullest? I am not talking about a website (vital), internet advertising (important for most products), or blogs (and interesting sidebar). I am talking about company leaders opening a new channel of communication with THEIR constituents: customers, employees, and trading partners.
It’s something to think about…
HBR ARTICLE: http://discussionleader.hbsp.com/corkindale/2008/05/leadership_lessons_of_youtube_1.html