For those who may have missed the “Staple Yourself to a Claim” FORUM webinar today, the full presentation will shortly be posted to the TPM MATERIALS section of our home page, as will the original HBR article upon which it is based. In addition, a full multimedia recording of the webinar will be posted to the ARCHIVE section on Monday.
In it we took a “virtual journey” through the Trade Promotion Process, stopping at each step to uncover barriers and discuss some of the Best Practices used to address these challenges. A follow-up webinar will be presented Friday, June 27th @ 2PM (EDT), outlining case studies and real world examples of TPM Best Practice. Register for this webinar from our home page as well, beginning next week.
No matter how “expert” you think you are in your TPM process, the information presented will help you sort out your organizations priorities and approach to world class TPM. I encourage you to take the time to sit in on this informative webinar.
“It’s like watching a dog walk on its hind legs…he doesn’t do it very well, and frankly, you’re a little amazed he can do it at all” --- Comment by a TPM consultant when describing foodservice manufacturers who try to manage TPM in-house.