This is just a short note to my dedicated readers to recommend the newsletter from Franklin Foodservice, called Foodservice Marketing Insights. Dave DeWalt writes and compiles it monthly. Visit www.Franklin-Foodservice.com to review his web postings, back issues, and to subscribe to his newsletter.
This month, for example, he has reprinted an important study by Merrifield Consulting on Distributor Consolidation; a commentary from Dave on the Broker-Manufacturer Dilemma; and a post script about the current “menu pricing” from the airlines.
If you are interested in distribution and sales issues in the channel, this newsletter will provide insight and “ponderables” that will make you go hmmmmmmmmmm.
For what it’s worth, I recommend it.