OK, Tweeters, here is a living example of a “TinyURL” link. It’ will take you to a terrific article by CopyBlogger on how to create short, impactful “headlines” for your tweets and blogs: http://tinyurl.com/cthkh4
Twitter has become the central source to pass along content you feel might be important to your readers. It has evolved from “what are you doing now?” toward “what would you like to share?”
Even non-Tweeters can immediately see the power of such a vehicle to drive users to your website, or blog, or special offer. But keep in mind that your “headline” is a promise against which you must deliver. Make sure your content lives up to the promise. If it does, you will see your links re-tweeted and your traffic go up.
It’s still about content. Deal with it.
“Whether your content-marketing strategy is fulfilled through marketing or public relations activities, you should think about providing value and worry less about measuring clicks and hits." --Valeria Maltoni, in Conversation Agent