Andy Sernovitz posted a terrific short and sweet blog last week on how to build Word of Mouth surrounding any idea, concept, product, or pearl of wisdom you might have.
1. Make it EMOTIONAL
2. Make it PORTABLE
3. Make it REPEATABLE
His reference was targeted at the online world, but it can also apply to traditional media, email, direct mail, or even personal conversations.
Think about it….
“The only thing to do with good advice is pass it on. It is never any use to oneself." --Oscar Wilde, Irish playwright, novelist and poet