Although the first few steps outlined are fairly elementary (do your research, write out your key points, etc), the balance of the blog has some really clever and insightful tips outlining how you can get through to even the toughest potential contacts.
Even if you personally don’t do much cold calling anymore, I suspect you still need to reach C-Level executives from time to time in the course of your business, and this primer may hold the tip(s) that may make a difference.
In addition, I suspect that you have people who report to you who could use these tips. Pass them along, and/or bookmark the site for future reference.
It’s never easy to get past the gatekeeper. Why not learn from others who have succeeded? Good luck.
“My philosophy is that power is setting goals and getting people to reach those goals believing they did it by themselves.” -- Patricia Russo