Several weeks ago I posted a personal blog under the title of Drew about my close friend and foodservice professional Drew McMillen’s ongoing struggles from a brain trauma (stroke) five years ago at age 42.
Drew’s most recent job was with the Central Coast Center for Independent Living (CCCIL) NewOptions program, which works with brain trauma patients in the transition back home and back into everyday life. He coined the term “Brain Owie” and crafted a campaign for awareness of brain trauma around that idea. Before this latest event, Drew was the giver. Now he is the recipient.
He has...
I was pleased to receive an email recently from Dinsh Guzdar of Rich Products, with a follow-up to my letter to Santa and my “blue chair philosophy.” You may recall that my premise was that too many companies do not adequately take the view of their customer, and that every company should have a blue chair they could sit in when planning products, services, and promotions to properly orient them to their product end-users.
The day the original blog was posted; Dinsh contacted me and promised to provide a link to their new customer-facing website when it was finished. He...